Lesson 1: Mindset
- Uncertainty (It’s ususally worst on the head)
- It’s ok not to figure it out all
- Breathe (inhale 3s, exhale 6s, close eyed)
- Frame things in positive light to see more options (Psychology)
- The only tactics that will work for you are those you do consistently
- For feedback to know what works
- Treat freelancing as a business
- Go about your work as a professional
Lesson 2: Have a great offer
- Focus on profit
- Forget about perfection. Get feedback.
- Be specific with your offer
- Describe what you do in one sentence
- Narrow in to what you specifically do
- Clients hire freelancers for their specific problems
- Look for a niche
- Narrow by: Geography, Demography, Income, Industry
Lesson 3: Developing portfolio
- Case studies of previous works done and clients that you have
- 3 – 5 examples
- Clients are busy
- Providing results for real people, humans
- Have testimonials (have faces)
- Work for free. Do 1-3 projects for free. Get better at your craft.
Lesson 4: Getting your first client
It changes everything
- Come from people you already know
- Inform that your services are available
- Client doesn’t really care if you like your idea
- They want solutions to their problems
- They need to hear the benefits of working with you
- Let’s say you design presentations
- I can get you presentation at a reasonable price
- They’re not looking for low-cost way to do it
- “I deliver presentations on time every time when you don’t have time to do it”
- This is the benefit they want
- Focus on the benefit of the client
- Target to specific need
Lesson 5: Empathy mapping – understanding customers
- Once you understand what your customer really wants
- You can imagine how to craft what they need
- They can imagine life with you as their freelancer
- Ask yourself these questions
- Who is the ideal person I want to work with?
- What is her job?
- Who surrounds her?
- What types of pitches and offers does she see daily?
- What types of problems does she encounter?
- Understand the problems clients are facing
- Clients hire people who could deliver solutions
- Who influences her?
- What is important to her?
- What are her dreams and aspirations?
- Can you help them get there?
- If you can make that a reality, you’re going to be an easy hire
- What are her biggest frustrations?
- What stands in the way of what she wants to achieve?
- How does she measure success?
- What are they really looking for
- What are some strategies that might help her achieve her goals?
- If you can help answer any of these question and make like easier for customers that’s a powerful thing
- How can you make it easier for them
- The more you make it about them the more you’re going to have success as a freelancer
Lesson 6: Determine price / Pricing
- Baseline price _ Rate calculator _ Talk to other freelancer
- Price tiers _ Packages at different price levels _ Feel out what customers are willing to pay for _ Change customer mindset to pay you or not to what should I pay you _ Don’t make a decision for yourself
- Avoid hourly rates _ Start charging project _ Start charging per chunk (per 2 weeks, per month)
Lesson 7: Finding better clients
- Excited working with you
- They know what they want
- They’ll pay you more, pay you more often
- Network the right people
- Reach out to another freelancer
- People love talking about themselves
- Make you and your services easy to find
- Build a website
Lesson 8: Negotiation
- Client usually don’t know the right rates to charge for a project
- It’s only asking questions
- It’s your responsibility
- What the rate you’re going after
- “How much does it cost?”
- Every project is unique, I tailor all my solutions to particular clients
- into negotiations
- What’s your budget for this particular project?
- If the budget is too low
- Silence is your friend
Lesson 9: Getting clients to say Yes to your freelance services
- Do the work for them
- Every time there’s something to be done
- Read free report attached
- Example email
Lesson 10: Marketing
- Do marketing consistently
- One on one
- Personal connection to individual who needs your services / bring business
- Meeting in-person
- Take someone to lunch
- Do whatever works for you that you can be consistent on
- Social media
- Email list
Lesson 11: Legal Stuff
- Business Checking account
Lesson 12: Referrals
- Reach out to partners by — focus sa benefits nila / mutual benefit
- After project ask for introduction
- Don’t use jargons
- Buying phrases
- Phrases buyers use
Lesson 13: Raising Rate
- Emotional issue
- If I raise my rate my client will go away, I’m not worth that much
- Raising rates is natural part of business
- Just raise it
- You can always go back
- Price Tiers
- After 5 clients, etc
- Based on value you provide to clients
- Develop better portfolio
- Focus on results delivering
- Value will be just an after thought
Lesson 14: Basic principles of freelancing
- Get a freelance mentor
- Wisdom and experience
- Guide towards success
- How to get a mentor
- Be comfortable of networking
- Be comfortable of critics
My notes from http://business.tutsplus.com/courses/freelance-bootcamp.
Watched on: April 2014